Breaking borders

Building bridges

What we do

Breaking borders
Building bridges

What we do
One stop shop

Who we are

We are the one-stop-shop partner for European brand owners and distribution companies seeking success in China, offering various routes to this market. We take pride in our multicultural heritage and team members. Our head office is situated in Rotterdam, the Netherlands, while we maintain seven international offices worldwide, including four offices in China. By embracing and comprehending the distinctions between European and Chinese cultures, we provide unique insights and deliver targeted marketing approaches, backed by our market intelligence covering both regions.

Data driven

What we do

We provide an extensive array of services, ranging from a fully integrated approach for the entire supply chain to market research for a specific brand, all utilizing our unique data-driven business model. We consistently gather data from numerous sources and channels, employing this information to comprehend consumer dynamics and the marketplace.

Assisting companies in expanding into new markets

Business support services

By leveraging our advantages in resources, supply chain, and technology, we aim to establish a bridge of trust between Chinese consumers and European high-quality brands. This endeavor creates a novel avenue for European high-quality brands to penetrate the Chinese market. Concurrently, we persistently explore diverse avenues for development, facilitating the seamless integration of supply and demand. Our mission extends to providing efficient growth opportunities for global brands while harmonizing the world's offerings for each individual consumer.

Discover more
Procurement and Supply

Wholesale & Trading

One of our areas of expertise lies in Procurement and Supply, where we excel in sourcing and acquiring top-quality products. With a focus on reliability and efficiency, we cater to the diverse needs of our clients, ensuring seamless procurement processes. Our adept team is committed to providing a comprehensive supply chain solution, guaranteeing timely and consistent delivery of goods. Partner with us for a hassle-free procurement experience that meets your specific requirements.

Discover more


With over 10 years of experience in the Chinese market, our expertise extends to an array of product categories including Beauty & Cosmetic, Perfume, Spirits, Beer, and Mineral Water. Our in-depth market intelligence empowers us with a profound understanding of the evolving preferences and demands of Chinese consumers within these categories. This extensive knowledge enables us to tailor our procurement and supply services to effectively meet the unique needs of both our clients and the dynamic Chinese market.






This is who we are

Our team

Our people make the difference. Our team of carefully selected professionals breaks existing cultural borders. Operating through three offices in Europe and four in China, we are not only fluent in the native languages but also attuned to the cultural subtleties essential for forging enduring collaborations. By comprehending the requirements of European brand owners, we construct the pathway to China in unison. Our diverse management team excels in all domains and possesses pertinent expertise within each of our product categories. This wealth of experience allows us to navigate the complexities of international trade and provide unparalleled support to our partners.

Our team
Let's meet

Get in touch

Are you a supplier or a brand owner based in Europe, USA, or elsewhere, and looking for new business opportunities in China? Our team of experts is excited to meet you and learn more about your business needs and brand requirements. Please get in touch so that we can discuss how we can bring your brand(s) to China. We are looking forward to meeting you.

Contact us
Join our team

Careers at Xuan Ye International BV

At Xuan Ye International B.V., we stand for authenticity, high quality, and excellent customer service. We are always seeking new talent to join our ambitious team. Together, we can make a difference. Are you interested in working in a dynamic international environment? Please check our vacancies or contact us.

Apply here
Curious about us?

Our people & workplace