Our expertise
What we do
To provide optimal services to our partners, we consistently collect and utilize data to gain deeper insights into the behaviors of Chinese consumers and local market trends. Our packaging and distribution center, situated in Rotterdam, the Netherlands, is outfitted with ERP software to facilitate seamless and rapid order processing and customs clearance. Our primary attention revolves around five key product categories: Beauty & Cosmetic, Perfume, Spirits, Beer, and Mineral Water. This focus enables us to stay aligned with market demands and deliver targeted solutions that cater to these specific segments.
Our expertise
What we do
We offer a wide range of services from an entire brand launch & build to a simple market research for a specific brand. We constantly gather data from many different sources and channels and use this data to understand the dynamics of the consumer and market place. Our rich experience in building brands in China together with working with European suppliers, our focus is on five product categories Beauty & Cosmetic, Perfume, Spirits, Beer, Mineral Water.
Channel strategy
Our routes to market
With extensive years of expertise, we have effectively introduced and established branded products in China through these distinct avenues to market: direct-to-consumer e-commerce and strategic partnerships with local distributors. Tailored to the unique requirements of each brand, we meticulously assess and determine the optimal approach. Xuan Ye International BV also possesses the capability to concurrently pursue both routes, ensuring comprehensive market penetration and enhanced brand recognition.
Our Business-to-Business (B2B) operations, strategically catering to the leading E-commerce platforms in China. Leveraging our extensive network and expertise, we facilitate seamless integration for your brand into these platforms, ensuring widespread visibility and accessibility to a vast online consumer base. Our well-established presence and collaborations with key E-commerce players empower your brand's growth within the dynamic Chinese market.
Facilitating drop shipments directly from Europe to Chinese consumers via cross-border E-commerce. Our well-established network ensures efficient logistics and timely delivery, allowing brands to reach their customers with ease. This approach streamlines the international supply chain and enhances the overall shopping experience for Chinese consumers.
What we do
BEAUTY & COSMETIC
Cosmetics constitute one of our rapidly expanding trading segments. Our attention is directed towards premium skincare and cosmetic products. In alignment with the consumer insights curated by our sales team in China, we continually seek the most exquisite European brands and products. Our interest extends to brands with distinctive narratives or exceptional heritage, while consistently upholding unparalleled quality and innovation standards.
What we do
PERFUME
As a response to the emergence of a new generation of consumers in China, products like perfumes have become more popular for personal enjoyment and self-expression. This shift from being niche to mainstream has been influenced by trends like the "lipstick economy" and the value people place on appearance. Perfumes and fragrances, which appeal to people's sense of smell, have gained traction in this changing landscape of consumer preferences. This presents a valuable opportunity for European brands to tap into the growing demand for scents that resonate with this evolving consumer mindset.
What we do
SPIRITS
Since 2021, China has emerged as a significant global market for whiskey consumption, projected to approach nearly 20 billion US dollars by 2025. This surge in the Chinese whiskey market can be attributed to several key factors. Primarily, an increasing number of individuals in China are seeking high-quality and unique products. Additionally, the younger generation of consumers, characterized by their openness and desire for diversity, is driving interest in novel and innovative offerings. Lastly, the influx of international whiskey brands has expanded consumer options and contributed to this market's rapid growth. At Xuan Ye International BV, we actively source premium spirits from around the world and supply them within China, contributing to the availability of diverse options for the discerning Chinese consumer.
What we do
BEER
China stands as the global leader in the beer market, boasting unparalleled scale. Projections for 2023 underline an astonishing consumption of 51.15 billion liters of beer, propelling the market's value to an impressive 102.9 billion US dollars. Chinese consumers are paying more and more attention to the pursuit of a high-quality life, and the demand for beer consumption is changing to a higher-end, better, more refined, and more diversified direction. At Xuan Ye International BV, we source internationally and cater to this evolving demand by supplying a diverse range of beers in China.
What we do
MINERAL WATER
Driven by shifting consumption patterns and an increased focus on health, safety, and quality, Chinese consumers are placing heightened emphasis on their drinking water choices. Consequently, the market space for mid-to-high-end mineral water in China has expanded significantly. Over the past three years, bolstered by China's overarching economic policies and the surge in demand for enhanced lifestyles, the annual growth rate of mid-to-high-end mineral water has achieved a remarkable and exceeding 20%. At Xuan Ye International BV, we actively source premium mineral water internationally and facilitate its supply within China to meet this growing demand.
