Who We Are

Meet our team!

Our people make the difference. At Xuan Ye International BV, it is our team that sets us apart. We have chosen our professionals thoughtfully, and they're the heart of our success. Our European purchasing team includes members from China, while our marketing team in China includes European members. This blend allows us to connect two worlds, sharing insights and expertise. This way, we are able to provide the best possible service to our valued customers and partners.

Who we are

Meet our team!

Our people make the difference. At Xuan Ye International BV, it is our team that sets us apart. We have chosen our professionals thoughtfully, and they're the heart of our success. Our European purchasing team includes members from China, while our marketing team in China includes European members. This blend allows us to connect two worlds, sharing insights and expertise. This way, we are able to provide the best possible service to our valued customers and partners.

Breaking borders

Our people

With three offices in Europe and four in China, we not only speak the local languages but also understand the cultural differences necessary for strong partnerships. By knowing what European brand owners need, we build connections to China together. Our team is skilled in different areas and has experience with our products. We can also create local teams if needed. Working closely, we aim for the best match between our team and our partners.

Fee Yan

Managing Director

Fee's Background: Born in Fuzhou, China, Fee ventured to Rotterdam, the Netherlands in 2005 to study Economics. His path took an entrepreneurial turn in 2008 when he chose to stay in the Netherlands, embarking on a journey of exporting European products to China. His pioneering spirit led to a significant achievement – being the first European company to effectively trade European goods within the Chinese Free Trade Zones. Fee is not only an inspiring leader known for his exceptional communication and social abilities but also for his result-driven approach. His strategic mindset, coupled with a clear vision and mission, has made him a respected figure in the industry.

Our Founding Team: Since 2013, our group of founders has been working together successfully. They use their strengths and differences to stay sharp and focused. They believe in building strong, lasting partnerships between Europe and China by breaking down barriers and creating connections.

Our Beginnings: Xuan Ye International BV was established in 2017, bringing together our diverse areas of expertise under one company.

Join our team

Career opportunities

Xuan Ye International BV upholds authenticity, superior quality, and exceptional customer service. We continuously seek new talent to join our driven team. Together, we have the power to create an impact. Interested in being part of our dynamic international environment? Explore our job openings or reach out to us today.

Curious where we work?

Our people & workplace